The Economic Dimension Of Spanish Language, at the Instituto Cervantes NYC

The globalization of Spanish businesses has followed a common path in which linguistic and cultural proximity have played a critical role, especially as a first destination or in the initial phases of the process, helping them to reach the necessary size and experience to make the leap to other markets later on. The Spanish language has facilitated, within the Spanish speaking community, the strategic mergers, acquisitions and partnerships with other companies, as well as the search for local partners, contributing likewise to its competitiveness. In addition, Spanish, as a common language, has had an influence at the core of the globalized companies, facilitating the activities related to the internal management and operation, and in a very particular way in the human resources area. The fourteenth publication of the Proyecto Fundación Telefónica about “The economic value of Spanish” makes an in-depth analysis of this aspect of the language as a broad tool – and valuable intangible – for corporate globalization.